ENTERPRISE VISITOR TRACKING MANAGEMENT FOR INTERNET, INTRANET OR EXTRANET
WANDSOFT e-TRACKINGTM is a real-time visitor activity tracking and profiling service. It enables you to compile valuable profiles of your online customers, measure the effectiveness of your website and tailor content for your target market segments.
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Presentation
A user-friendly package aimed at non-technical staff, WANDSOFT e-TRACKINGTM allows you to view the traffic of your website in real-time. It is managed using a secure control panel accessed via your Internet browser.
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How do your website visitors find your website?
- Measure the effectiveness of online and offline marketing campaigns
- Identify search engines, referring sites or affiliates that bring you relevant visitors
- Facilitate decision making regarding allocation of marketing budget to new media
Review the activities of your website visitors
- Identify popular and unpopular pages, ensuring content is effective and appealing
- Enhance customer loyalty and sales by tailoring content to customer activity online
Establish profile of your website visitors and customers
- Enhance understanding of customers interests and online habits
- Facilitate one-to-one communication with your customers via targeted newsletters (using WANDSOFT e-News™)
- Profile customers according to region, purchase, gender, age range, preference and so on*
- Customers can update their own profiles, so information is current without additional costs
Improve your existing Management Information System
- Improve your MIS by integrating online customer information
- Business decisions and strategies can be based on online as well as offline interests
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The WANDSOFT e-TRACKINGTM module can be integrated quickly and easily into an existing website (requires WANDSOFT e-PUBLISHERTM). It gives you the power to monitor the performance of your website without dependency on third parties to run analytics.
Staff can be trained to manage the system in 10 minutes.
WANDSOFT e-TRACKINGTM facilitates customer relationship management by enhancing your understanding of your target market and their interests. Your website is a flexible marketing tool, with great potential for creativity and innovation. With WANDSOFT e-TRACKINGTM it is also measurable, allowing you to collect and interpret quantitative and qualitative details about your customers and target market.
Unlike some web analysis packages, WANDSOFT e-TRACKINGTM works even when javascript is disabled.
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