Our WANDSOFT e-NEWSTM module allows you to prepare, format and send relevant, current newsletters and e-zines by e-mail to your clients, suppliers, members or registered website visitors.
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Features
User-friendly editor
- WYSIWYG editor (What You See Is What You Get, ie word processor type of editor) with comprehensive formatting attributes.
- Transfer images and place them where you want on the page.
- Upload files of various formats.
- Paste content from MS Word, Excel, notepad, HTML etc.
- Copy, paste, drag and drop
- Character formatting: Bold, Italic, underlined, colour, background colour, etc.
- Text search.
- Insertion of special characters
- Advanced table management
Opt-in Opt-out
- While registering to your website, an opt-in checkbox can be added to the registration process.
- Users will receive an opt-out link in each e-News email they'll receive from you.
- You may set an email notification of people unsubscribing.
Measurement of campaign returns
- Comprehensive reporting system allowing you to measure how many emails have been opened
- Measurement of click-throughs (people clicking links in the messages you sent them)
Personalise emails
- Each individual e-mail message can be personalised with the recipient's name.
- You can choose to allow your contacts to update their own profile, ensuring a wealth of current information is available for marketing and research purposes.
Security
- Full support of SSL on the control panel and the registration to ensure secure submission of registration details;
Target to increase the impact
- Campaigns can be targeted to groups of recipients according to preferences or other criteria.
- Powerful campaign manager to refine your distribution lists, including:
- geo targetting (city/area/country)
- sales
- interest
- access to the website extranet / member area
- actions from the CRM task manager
Data import
- Import contacts from Excel and existing databases.
- Identification of duplicate records.
- Import interests and synchronise with other databases.
Data export
- Export your contact list to Excel
- Export all or specific roles, areas of interests
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Benefits
Why Use WANDSOFT e-NEWSTM ?
- WANDSOFT e-NEWSTM ensures that the message of your organisation, product or brand reaches a targeted audience in their e-mail inbox at home or at work
- Best practice in e-mail marketing is facilitated with a user-friendly control panel to add, delete, update and categorise opt-in contacts
- Built-in reporting provides detailed information on contact preferences and behaviour
- Targetted marketing through our campaign manager.
- Unlimited number of recipients and newsletters
- Reduced administration costs, as the newsletter content and contact management process is automated and managed using a simple control panel from an Internet browser
- Reduced maintenance costs as you are not dependent on a third party to maintain a newsletter system
- No additional hardware or software is required, as all content is managed using your Internet browser
- When used in conjunction with other WANDSOFTTM modules, there is no need for registered users to re-enter details, as all information is replicated throughout the suite
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Frequently Asked Questions
What is Wandsoft's policy on Spam?
Spam is a poor business practice and we don't encourage it. Since you provide the distribution list, ensure people on the list have opted-in to receive your newsletters.
Can people unsubscribe?
Yes, a simple link in the newsletter will prompt the recipient to unsubscribe.
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Address: Wandsoft Limited - Unit 3, Grange Road Retail Park - Grange Road - Rathfarnham - Dublin 16 - Ireland - Email: info@wandsoft.com
Phone: (International) +353 1 5060 794 - (France): +33 1 70 61 38 02 www.wandsoft.fr
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