WANDSOFT e-NEWSTM allows you to prepare, format and send relevant, current newsletters and e-zines by e-mail to your clients, suppliers, members or registered website visitors.
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Because 60 to 80 % of SMEs have a similar business workflow, the WANDSOFT e-BUSINESS SUITETM can be configured to integrate your business jargon to work more efficiently.
Presentation
With WANDSOFT e-NEWSTM, you can maintain personalised contact with your clients or members. Each individual e-mail message can be personalised with the recipient's name and newsletters can be targeted to groups of recipients according to preferences or other criteria.
You can choose to allow your contacts to update their own profile, ensuring a wealth of current information is available for marketing and research purposes. Information and contacts may also be imported from existing databases and exported for other organisational uses.
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Features
- Full support of SSL on the control panel and the registration to ensure secure submission of registration details;
- Built in Opt-In Opt-Out;
- Tracking of opened emails;
- Powerful campaign manager to refine your distribution lists, including:
- geo targetting
- sales
- interest
- WYSIWYG(1) editor on Internet Explorer, Firefox (PC/Mac/Linux), Opera, Safari;
- Allows an unlimited number of images to be included;
- Allows sending of attachments (PDF, word, excel, videos etc);
- Database of contacts import from Excel spreadsheet or CSV;
- Management of duplicate contacts;
- Reports in HTML, Word or Excel formats;
- Save contacts to Outlook and Outlook Express;
- Skype and various VOIP providers integration for cheaper calls to your contacts;
- Fully integrated with other WANDSOFTTM modules for ease of training and maintenance;
- Full control of the categories and their format on the registration screen (drop down, tick box etc) through a powerful form manager;
- Fully integrated with IMS mail server for bulk mass-mailing. Please note that IMS mail server is sold separately;
(1) WYSIWYG - What You See Is What You Get, i.e. updating your website is like using Microsoft Word or similar packages
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Benefits
Why Use WANDSOFT e-NEWSTM ?
- WANDSOFT e-NEWSTM ensures that the message of your organisation, product or brand reaches a targeted audience in their e-mail inbox at home or at work
- Best practice in e-mail marketing is facilitated with a user-friendly control panel to add, delete, update and categorise opt-in contacts
- Built-in reporting provides detailed information on contact preferences and behaviour
- Targetted marketing through our campaign manager.
- Unlimited number of recipients and newsletters
- Reduced administration costs, as the newsletter content and contact management process is automated and managed using a simple control panel from an Internet browser
- Reduced maintenance costs as you are not dependent on a third party to maintain a newsletter system
- No additional hardware or software is required, as all content is managed using your Internet browser
- When used in conjunction with other WANDSOFTTM modules, there is no need for registered users to re-enter details, as all information is replicated throughout the suite
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Frequently Asked Questions
What is your policy on Spam?
Spam is a very bad business practice and we don't encourage it. Since you provide the distribution list, ensure people on the list have opted-in to receive your newsletters.
Can people unsubscribe?
Yes, a simple link in the newsletter will prompt the recipient to unsubscribe.
Are there limits on the number of mailing list we can have?
From a WANDSOFT e-NEWSTM point of view, there isn't. The limit is set by the database and the storage on your hosting plan.
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Address: Wandsoft Limited - Unit 3, Grange Road Retail Park - Grange Road - Rathfarnham - Dublin 16 - Ireland - Email: info@wandsoft.com
Phone: (International) +353 1 5060 794 - (France): +33 1 70 61 38 02 www.wandsoft.fr
© 2001-2010 - WANDSOFTTM Ltd - All rights reserved - Wandsoft Foundation for e-Business: www.wandsoft.org